Geniac is conceptualised as a brand that would bring affordable computing to the “digital have nots” with the following objectives:

• Provision of affordable PC’s and environmental friendly Portable devices
• More of a concept than a brand
• Functionality & quality combined with affordable prices
• Lower energy & Green computing
• After sales support and customer care

In a nutshell the brand stands for
A – Availability
A – Affordability
R – Reliability
M–Mobility